Amplify Your Impact: Taking Stock of Your Institution's Marketing Efforts

Marketing Your Teaching

In part this is because over half of Ph.D.s will teach at institutions in which teaching is as important, if not more important, than research. Departments in the non-Ivies need excellent teachers who can attract students—especially non-majors. They are looking for scholars who can not only publish, but who can teach successfully, and who can effectively advise and mentor students. Even Ivies a...

Optimize Your Process-Optimization Efforts

Test your library's marketing IQ.

This article is not about your library’s intelligence quotient. It’s about its image quotient—the image that your library projects to its clients. Like the stereotypical “nerd” from our high school years (strong on knowledge, weak on packaging), many information service providers ignore their library’s image. But just as the nerds, despite all their intelligence and personality, often went lone...

Taking care of your child's smile.

Taking the pulse of your practice.